The authors of Race and Place: Equity Issues in Urban America argue the existence of a significant link between race and urban geography. They contend that white racism and domination, rather than a lack of individual motivation or ability, created the concentrated populations of socioeconomically disadvantaged minorities that characterize today's American urban landscape. This Book Review explores in detail one cause and enabler of inequity that the authors cursorily implicate: the entertainment media's capacity to manipulate societal norms. After discussing the powerful role of television media to shape and influence perceptions and behavior, this Review examines the current paucity of Asian-American portrayals in news and entertainment television, and the stereotyped, harmful, and inaccurate nature of those portrayals that do exist. This Book Review concludes that television's widespread influence can reduce social inequity and should be exploited, and proposes a system of tax incentives designed to compel, rather than dictate, positive change.